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This video is an brilliant example of storytelling “beyond the 30 second spot.” Try to ignore the fact a corporate entity, Pantene, is paying for the production, and you’ll find an authentic story. Online, this is the kind of opportunity we have as storytellers. No longer bound by 30 seconds, or 60 or in journalism a minute 30 or 2 minutes. The NEW parameters are set by what feels right, and in this case, it feels just right.