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Here is another example of how interactive lighting is being taken to a whole new level. Never before have creative minds had so much freedom, and you can see that in this production in Auckland New Zealand by YesYesNo, The Church, Inside Out Productions and Electric Canvas. With fragmentation, organizations are trying harder than ever to make their message stand out. As people are bombarded by that fragmentation, engagement is becoming increasingly important. Look at how the people here are engaging, they are thrilled to take part, a real experience they will remember.