The Future is Visual – Tablets Another Propellent of Video
Posted on: January 25, 2010
Posted in: Video
This amazing demo from Sports Illustrated illustrates something I believe in deeply. The future of online communication is visual. It is human nature. We are visual beasts.
People have been hooked on television for 70 years for a reason. Online video is the fastest growing medium in history for a reason. YouTube became the second biggest search engine overnight for a reason. Here’s a great quote that someone contributed to an online forum:
“Video works because it cuts to the absolute core of our biological being. Movement, colour, animation and sound grabs us. We seek truth and understanding through visual recognition. Most of us think and dream in pictures, not text. We possess complex visual faculties, which can instantly delineate near-infinite information.”
As a result there is great measurable value in the most visual of multimedia elements, video.
The Value of Video – Picture says 1000 Words x 30 FPS
An aggregation of research illustrating the power of video to increase value and conversion in a wide variety of sectors:
-comScore – “Video viewers are 20% more likely to make a purchase” (online services, home, living, apparel, accessories, books, music, electronics, computing)
-Video most effective multimedia tool: Survey (Video 64% vs. Photos 52%, Graphics 47%, Webinars/slides 45%, Audio MP3’s 28%) (1)
-Interchange Solutions – Since introducing video, sales force closing 25% more deals
-Real estate industry survey – $407,839 home valued at $432,329 when seen on video (2)
-In retail sector, after viewing online video: 55% checked out web site, 30% went to store; 24% made a purchase. (3)
-After seeing video, 52% of viewers “took action,” 28% looked for more information on product or service, 16% purchased. (4)
-Conversions from site visitor to sale improve 15% (5)
-Zappo’s retailer – 6-30% increase in conversions
-Conversion lift after using video (ShopNBC.com +200%, eBags +50-138%, Ice.com +40%, Wet Seal +200%)
MarketingSherpa Social Media Marketing PR Benchmark Survey
- Survey methodology by Northwestern University/PropertyPreviews
- The Kelsey Group, U.S. Local Video Forecast, June 2008
- Online Publishers Assoc./Marketing Sherpa, Video Marketing Survey, Nov. 2008
- Internet Retailer, June 2009
Email me for more info about this blogpost, or online video content production in general:
Mike Edgell | Executive Producer & Senior Consultant
Thornley Fallis & 76design
http://www.thornleyfallis.com/people/mike-edgell
www.mikeedgell.com
SOCIAL MEDIA-VIDEO CONTENT-PRODUCTION-COMMUNICATIONS-WEB DEVELOPMENT
January 26th, 2010 at 1:37 am
[...] This post was mentioned on Twitter by Crystal Rhyno and Mike Edgell, Mike Edgell. Mike Edgell said: http://bit.ly/8IGYw8 The Future is Visual – Tablets Will Drive Online Video (includes cool video demo showing potential of Tablets) [...]
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