How many times have we seen the seatbelt safety crash simulation – slo mo crumpled steel and shattered glass. The modern audience is a jaded bunch, we have -seen it all-. So what does it take visually to shake people from their complacency. The Sussex Safer Roads Partnership in the UK took a different approach. Take a look. I have to admit in the early going, I thought it was a tad high on the cheese meter, but this piece builds and overcomes melodrama with a single effective idea. It tells a story and makes parents everywhere think about consequences. Do you think it is effective or overly saturated with melodrama?
March 5th, 2010 at 3:58 pm
Hi Mike,
Great point about this video. My father, who is a fire captain in Sudbury Ontario, sent me this link today and is using it in an auto safety demonstration.
I think the simplicity of the video makes it highly effective, because the message is clear and very memorable.
Thank you for posting this!
Jennifer