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My marine biologist brother sent me a link yesterday to Jove – the Journal Of Visualized Experiments. It’s a peer reviewed video journal for biological research. It’s another sign the benefits of online video are being recognized outside the realm of waterskiing squirrels. If the ‘profiling of extracellular polysaccharides’ can be explained with video, what can’t.
When I talk to people about leaving television to produce online video content (http://bit.ly/cJBfh4 or http://bit.ly/a3mWTo) some common myths arise. Foremost, that online video is “entertainment.” Of course it is, but there is great value and influence beyond the amusing, and yes, even beyond YouTube. Video can provide an incredible tool to leverage in business, healthcare, defence, non-profit work, and education.
Benefits of Video:
INFLUENCE – Video is the most powerful communication tool, because people react to visuals more than text.
TRUST – People trust what they see. And who they see.
VALUE – Video proven to increase perceived value, interest and conversion. The mystique, emotion, and potent storytelling ability of video influences behaviour like no other medium.
UNDERSTANDING – Picture says 1000 words x 30 frames per second. Conveys vast amount of intangible information text can’t.
DEPLOYMENT – ‘Bottle’ the best people and assets, and deploy it to senior decision makers directly. Allows stakeholders to simply ‘click this video link.’
COMPETITIVE EDGE – It is a progressive thing to do.
More importantly, it is quickly becoming a question of relevance. Which I will elaborate on in my upcoming post ‘Generation V for Visual – the most visual, video-obsessed generation, ever’
Mike Edgell
www.mikeedgell.com
edgell(@)thornleyfallis.com
social media, online video production, Toronto, multimedia