I want to let you know that I will be presenting the following session How You Can Produce And Integrate Video Into Your Communications Plan- Getting Beyond YouTube.

SOCIAL MEDIA For GOVERNMENT CONFERENCE:
How To Engage Your Employees And Citizens By Using The Latest WEB 2.0 Technologies To Drive Communication Results
January 31-February 3, 2011

Attend this conference to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started. Since I am participating in the conference, and you are one of my valued colleagues, you can save $400 by mentioning my name or email code “SPK.”

My presentation topic is:
How You Can Produce And Integrate Video Into Your Communications Plan- Getting Beyond YouTube.

To register or to get more information about the event, see the information below or go to the conference web site at http://www.aliconferences.com/conf/social_media_govt_canada0211/index.htm.

Hope to see you there!
————————

SOCIAL MEDIA for GOVERNMENT – TORONTO
*  *  *  *  *  *  *  *
How To Engage Your Employees
And Citizens By Using The Latest
WEB 2.0 Technologies To
Drive Communication Results
*  *  *  *  *  *  *  *
January 31-February 3, 2011
Toronto, ON

Conference Details:
http://www.aliconferences.com/conf/social_media_govt_canada0211/index.htm

————————————————————–
SPECIAL PROMOTIONS & DISCOUNTS:
————————————————————–
1. EARLY BIRD Discount:  Register by December 10th to save $400!

2. TEAM Discount: Train 4 for the price of 3!

3.  PAST ATTENDEE Discount:  Save $200 off your next registration!

4. SPEAKER Discount:  Mention my name or the code, “SPK” and receive $400 off current registration rates!

To view the detailed agendas or to register:
- – - – - – - – - – - – - – -
CALL: 773-695-9400, x1
ONLINE: http://www.aliconferences.com/
*Please mention my name or the code, “SPK” and receive $400 off current registration rates to ensure early bird rates.

- – - – - – - – - – - – - – -
AGENDA & SPEAKING ORGANIZATIONS
Tuesday, February 1 – Wednesday, February 2, 2011
http://www.aliconferences.com/conf/social_media_govt_canada0211/index.htm
- – - – - – - – - – - – - – -

Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organizations, including:

Ontario Ministry of Labour

Northern Lights Canada

Toronto Police Service

Royal Bank of Canada

Genome Alberta

Ontario Ministry of Health and Long-Term Care

Public Service Commission of Canada

City of Ottawa, Ontario

U.S. Department of State

Rutgers, The State University of New Jersey

Halton Region, Ontario

City of Kitchener, Ontario

Thornley Fallis & 76design

non-linear creations inc.

LAwS Communications

PubliVate Inc.

Michael Cayley Consulting

The Lab, Social Ecosystem

————————————-
AGENDA, DAY ONE, Tuesday, February 1, 2011
————————————-

8:30 Chairperson’s Welcome
THORNLEY FALLIS & 76DESIGN

8:45 How To Engage Your Employees
In Your Social Media Efforts
NORTHERN LIGHTS CANADA

9:35 Break-Out Blitz!
Network And Discuss Social Media
Challenges With Your Fellow Attendees

10:35 How To Integrate The
Latest Communications Channels
– Twitter, Facebook, YouTube And More
– How An “Old Style” Ministry Did It
And How You Can, Too
ONTARIO MINISTRY OF LABOUR

11:25 How To Develop Your
Social Media Communications
Goals And Objectives While
Avoiding Potential Hazards
GENOME ALBERTA

1:45 Achieving More With Less:
How Using Social Networking
Technologies Will Help Your
Organization Act More Rapidly,
And Enhance Communication And
Collaboration Processes
RUTGERS, THE STATE UNIVERSITY OF NEW JERSEY

3:00 Telling Tales: How You Can
Use Storytelling To Influence
Decision Makers And Achieve
Social Media Buy-In
ONTARIO MINISTRY OF HEALTH AND LONG-TERM CARE

3:50 How To Incorporate Social Media
Into A Comprehensive Strategic
Communications Program Using
A ‘Go Slow Approach’
HALTON REGION, ONTARIO

4:40 Close Of Day One & Networking Reception

-  -  -  -  -  -  -  -  -  -  -
AGENDA, DAY TWO, Wednesday, February 2, 2011
-  -  -  -  -  -  -  -  -  -  -

8:30 Chairperson’s Opening Of Day Two
& Presentation: Public Engagement
In The Age Of Social Media —
Evolving Opportunities, Evolving
Expectations And Evolving Practices
THORNLEY FALLIS & 76DESIGN

9:30 Introducing And Formalizing
Social Media In Your Agency:
How To Engage Your Audiences And
Improve The Way Your Organization
Works Together
CITY OF OTTAWA, ONTARIO

10:50 They Talk, You Listen:
How To Effectively Use Crowdsourcing
To Learn More From Your Audiences
U.S. DEPARTMENT OF STATE

11:40 Do you have a title i can include?
ROYAL BANK OF CANADA

2:00 Group Exercise – Let’s Communicate And Collaborate!

2:45 Social Media For Security:
Understanding How To Communicate
In Crisis Situations And Why It
Needs To Be A Part Of Your Strategy
TORONTO POLICE SERVICE -And-
LAWS COMMUNICATIONS

3:50 Step-By-Step Strategies For
Your Second Life Recruitment
Process: Using Virtual Worlds To
Attract Job Seekers
PUBLIC SERVICE COMMISSION OF CANADA

4:40 Chairperson’s Recap:
Key Takeaways And What To Do
When You Get Back To The Office
THORNLEY FALLIS & 76DESIGN

EXPAND YOUR LEARNING…
You may choose to attend one or
both of these optional, practical,
& hands-on WORKSHOPS:
*  *  *  *  *  *  *  *

PRE-CONFERENCE WORKSHOPS:
MONDAY, January 31, 2011
Choose A or B or BOTH

MORNING PRE-CONFERENCE WORKSHOP A, 8:30am – 11:30am
-  -  -  -  -  -  -  -  -  -  -
“Social Media For Beginners:
From Curiosity To Comprehension –
Offline Answers To Your Online Questions”

Facilitated By: Michael Cayley Consulting

-  -  -  -  -  -  -  -  -  -  -
AFTERNOON PRE-CONFERENCE WORKSHOP B, 1:00pm – 4:00pm
-  -  -  -  -  -  -  -  -  -  -
“How To Identify, Create And
Engage Your Stakeholders To
Support Your Social Media Efforts”

Facilitated By: PubliVate Inc.

*  *  *  *  *  *  *  *
POST-CONFERENCE WORKSHOPS:
THURSDAY, February 3, 2011
Choose C or D or BOTH

MORNING POST-CONFERENCE WORKSHOP C, 8:30am – 11:30am
-  -  -  -  -  -  -  -  -  -  -
“Getting In The Social Media
Game: How To Develop, Prepare,
And Implement A Social Media
Plan And Policy”

Facilitated By: LAwS Communications

-  -  -  -  -  -  -  -  -  -  -
AFTERNOON POST-CONFERENCE WORKSHOP D, 1:00pm – 4:00pm
-  -  -  -  -  -  -  -  -  -  -
“How You Can Produce And
Integrate Video Into Your
Communications Plan -
Getting Beyond YouTube”

Facilitated By: Thornley Fallis and 76design

*********************
Venue and Lodging:
ALL CONFERENCE SESSIONS WILL BE HELD AT THE:

To Be Determined Shortly:
For more information, please contact the Advanced Learning Institute at 773.695.9400, ext.1

* * * * * * * * * * * *
RAVE REVIEWS FROM PAST SOCIAL MEDIA FOR GOVERNMENT ATTENDEES:

“I thoroughly enjoyed this training – not only will I attend again, I will strongly encourage others to do so as well. Thanks.” — J. Blodgett, Jr. Communications Advisor
DEPARTMENT OF JUSTICE CANADA

“I never rate anything excellent unless it amazed me! Great training. Keep up the good work. The government needs more like this. Love the networking.”
S. Jodouin, Jr. Media Relations Officer
ELECTIONS CANADA

“This training was really great. I loved the mix of younger and older – both in
attendees and presenters.”
R. Alfadili, Communications Officer
REPRESENTATIVE FOR CHILDREN AND YOUTH, BRITISH COLUMBIA

“…The content was pertinent and concise – exactly what I needed!”
L. English, Prog. Manager, Digital Media
GOVERNMENT OF MANITOBA


SPECIAL DISCOUNTS
* * * * * * * * * * * *
1.  EARLY BIRD Discount:  Register by December 10th to save $400!

2.  TEAM Discount: Train 4 for the price of 3!

3.  PAST ATTENDEE Discount:  Save $200 off your next registration!

4.  SPEAKER Discount:  Mention my name or the code, “SPK” and take $400 off current registration rates!

REGISTRATION FEES Include:
Social Media for Government REGISTRATION FEES Include:
attendance, a detailed workbook and all meeting materials — including
access to the conference WIKI — continental breakfasts, refreshments,
and evening networking reception.
-  -  -  -  -  -  -  -  -  -  -

Conference Only (February 1st & 2nd)
$1,299 (by Dec. 10th)
$1,699 (after Dec. 10th)

Conference Plus One Workshop
$1,699 (by Dec. 10th)
$2,099 (after Dec. 10th)

Conference Plus Two Workshops
$1,999 (by Dec. 10th)
$2,399 (after Dec. 10th)

Conference Plus Three Workshops
$2,199 (by Dec. 10th)
$2,599 (after Dec. 10th)

Conference Plus All Four Workshops – Best Value!
$2,299 (by Dec. 10th)
$2,699 (after Dec. 10th)

To view more “Social Media for Government” conference details or to register:
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
CALL: (773) 695-9400, x1
http://www.aliconferences.com/conf/social_media_govt_canada0211/index.htm

-  -  -  -  -  -  -  -  -  -  -
CONFERENCE SUPPORTERS:
-  -  -  -  -  -  -  -  -  -  -
Mashable, http://mashable.com

IABC Toronto, http://toronto.iabc.com/

Social Media Club, http://www.socialmediaclub.org

Information Technology Association of Canada (ITAC), http://www.itac.ca/

Mention “SPK” to take an additional $400 off current registration rates!

For more conference information and registration go to:
http://www.aliconferences.com/conf/social_media_govt_canada0211/index.htm
or CALL:  (773) 695-9400, x1

THIS CONFERENCE PRESENTED BY:
- – - – - – - – - – - – - – - – - – - – - – - – -
The Advanced Learning Institute
Your Government & Communications Training Partner since 1997

8600 W. Bryn Mawr Avenue, Suite 920N
Chicago, IL 60631  USA
Phone: (773) 695-9400
Website: http://www.aliconferences.com/

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