Helped QNX re-imagine the future of the automobile. Most watched video they have ever created. Shared by Jared Leto who never shares “ads”
I love making video for brands that are forward thinking, like QNX. Sometimes that means thinking into the future. On this project we “Imagined” what the car of the future might look like. To engage the viewer we needed more than eye candy, so we developed a story with a bit of an edge.
Shot on the Red Epic in Toronto.
Mike Edgell conceives, directs and produces video content for brands and agencies. Across North America and beyond.