Contact thisisdowntown at gmail com
Digital-first, strategic, creative content leader. Experience: agency, prodco, network TV and client-side. Trusted to tell stories for major brands and agencies including Allstate, LG, GM, Toyota, Qualcomm, RBC, Rogers, Sport Chek, PAW Patrol, Pfizer, Johnson & Johnson.
1. 10’s of millions of views on current + emerging platforms.
2. Makes compelling and effective (mostly video) content with purpose, creativity, craft and storytelling. Finds what is human.
3. Highly strategic, big idea thinker with deep experience in the trenches (directing, writing, producing in both network TV and digital). Locally, nationally, globally.
4.Winner of 26 digital communications and content awards
5. Helps foster a culture of experimentation and innovation.
Mike works across NA, from Toronto to New York, SF and LA. He directed a global video campaign, including the online Superbowl ads for a major brand.
After being honoured twice, he was named a judge by the International Academy of Digital Arts and Sciences.
Mike spent 11 years in television for CBC, CHUM/CITY, and Global. He created all of Global’s network content at the Beijing Olympics, plus the Winter Games in Italy.
He knows sport and culture, having profiled pro athletes and the world’s greatest entertainers. Known for his innovative storytelling and creative production skills, Mike has covered many significant events around the world, including life in South Africa post-apartheid, volatile Presidential elections in Mexico, a shooting rampage which killed four police officers, and hurricanes across Texas, Louisiana and Florida. He covered Obama’s Inauguration in Washington and the President’s first visit to Canada. Mike has told stories with countless personalities including J-Lo, Usher, Jay Leno, Bill Gates, Usain Bolt, Michael Phelps, Brett Favre, and will.i.am. His piece on stolen military weapons was a finalist for the CAJ’s top investigative award.
Creative strategy, Director, Producer, storytelling, brand films, video production, online, social media, digital, content strategy, brand story