Contact  thisisdowntown at gmail

Mike Edgell is currently Global Director, Digital Creative Strategy at one of the world’s largest toy companies.

A creative digital content leader with network TV experience. Trusted to tell stories for major brands and agencies including Allstate, LG, GM, Toyota, Qualcomm, RBC, Rogers, Sport Chek, Pfizer, Johnson & Johnson.

Makes world-class digital content with creativity, craft and storytelling.

A rare hybrid: strategic creative content leadership and deep experience in the trenches.

Winner of 26 digital video content awards since launching content shop

Mike Edgell writes, directs and produces video content and online commercials for major brands and agencies. He also leads creative strategy. A recent branded YouTube spot he wrote, directed, produced has 10+ million views.

He works across NA, from Toronto to New York, SF and LA. He directed a global video campaign, including the online Superbowl ads for a major brand.

After being honoured twice, he was named a judge by the International Academy of Digital Arts and Sciences.

Mike spent 11 years in television for CBC, CHUM/CITY, and Global. He was responsible for all of Global’s network content at the Beijing Olympics, plus the Winter Games in Italy.

He knows sport and culture, having profiled pro athletes and the world’s greatest entertainers. Known for his innovative storytelling and creative production skills, Mike has covered many significant events around the world, including life in South Africa post-apartheid, volatile Presidential elections in Mexico, a shooting rampage which killed four police officers, and hurricanes across Texas, Louisiana and Florida. He covered Barack Obama’s Inauguration in Washington and the President’s first visit to Canada. Along the way, Mike captured the essence countless personalities including Jennifer Lopez, Usher, Jay Leno, Bill Gates, Usain Bolt, Michael Phelps, Brett Favre, and His piece on stolen military weapons was a finalist for the CAJ’s top investigative award.


Creative strategy, Director, Producer, storytelling, brand films, video production, online, social media, digital, content strategy, brand story


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